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Shaw Journal

Discontinued Shaw Flooring and Other Sourcing Mistakes That Cost Me $12,000

By Emilia Novak

I’ve been on the commercial procurement side for about 11 years, mostly buying finish materials for hotels and multifamily buildings. Flooring is a huge part of that job. So is the part job descriptions never mention: fixing my own mistakes.

I have an email folder called “Post-Mortems.” It’s not a brag folder. The biggest lesson inside it is from a 62-room hotel renovation in 2021, where I made three avoidable sourcing mistakes that ended up costing roughly $12,000. At the time, every decision felt logical. Looking back, all three mistakes skipped the same step: verifying that what I approved matched what could actually be delivered consistently.

The discontinued Shaw flooring problem

For the guest corridors, I specified a Shaw flooring product that looked right on every level: commercial carpet tile, a pattern that would hide daily traffic, and a price my client approved without a fight. I checked the lead time. I checked the stock. I did not check the product’s life cycle.

That was the mistake. The product was already discontinued Shaw flooring before I submitted the order, and nobody flagged it because I never asked. I assumed that if a distributor quoted it and took my purchase order, the product was current.

The problem didn’t appear until the architect changed the service elevator lobby. The change added about 43 carpet tiles to the scope. That sounds small, but when you need 43 and the warehouse has 17, it’s not small at all.

I spent four days contacting other distributors, trying to locate enough matching material. I found one location with 17 cartons in the right dye lot. A second location had 26 cartons that would probably not match. Neither solved the problem. Mixing carpet tile dye lots in a long, brightly lit corridor is not acceptable. So we returned the original unopened cartons, paid a restocking fee, changed the specification to an active line, and paid expedited freight to protect the schedule.

To be clear, this is not a Shaw problem specifically. Product phase-outs happen across the flooring industry. My problem was that I didn’t treat “is this still an active product?” as a required question. The word discontinued never appeared on the quote. It should have appeared in my process.

The ceramic tile sourcing problem

The carpet issue was still fresh when I moved on to tile. I handled ceramic tile sourcing for the guest bathrooms and the lobby entrance. The tile looked great in the showroom, and the distributor promised it would match the earlier phase of the project.

Ceramic tile sourcing is not like buying lumber. The SKU can be identical while the production lot is different. Ceramic is fired in batches, and each batch can shift slightly in tone. The difference can be subtle in a sample board and very obvious across a large floor area.

Our installer caught it before he set many tiles. He held two pieces from different cartons under a work light and called me over. Same product code. Same color code. Different lot. We avoided the worst possible outcome, but we still had to stop the job, get matching stock brought in from another warehouse, and pay for the delay.

The lesson I now repeat to myself: when tile has to be continuous, the purchase order should say “same production lot required.” Not “same color.” Not “same as before.” Those phrases are not the same.

The laminate flooring catalog blind spot

After two expensive lessons, I should have been the most careful buyer in the state. Instead, I made a third mistake while I was rushing to catch up.

For the back-of-house office and staff rooms, I picked out a laminate product from a distributor’s online catalog. It was the kind of laminate flooring catalog that makes it easy to compare colors, dimensions, and price. I found what looked like a durable commercial product and confirmed it was in stock.

I did not read the full installation instructions. The catalog page showed an attached padding layer, so I assumed it could go directly over the concrete slab. It could not. The attached pad is an acoustical pad, not a vapor barrier. The instruction sheet required a separate vapor retarder for a slab-on-grade installation.

The installer caught the issue before installation started. Actually, he caught it by asking a simple question I should have asked two days earlier: “Where is the vapor barrier?” We lost a day, paid for an extra delivery, and I added another line to my mental checklist.

How to evaluate LVP flooring manufacturers now

That hotel job taught me to slow down before placing orders. The process I use now works for any material, but it matters most when I evaluate LVP flooring manufacturers, because LVP is often specified quickly and from a very small sample.

Here is the short version of the checklist I keep on my desk:

  • Ask whether the product line is still active before you order. One short email can prevent a discontinued color surprise. Ask if a replacement is planned and how much notice buyers usually get.
  • Put lot requirements in writing. If the order will ship in more than one phase, write “same production lot required.” If tile, do the same. If carpet tile, do the same.
  • Read the full product data sheet and installation guide, not just the catalog page. For LVP, that means wear layer thickness, overall thickness, plank type, locking system, and any limitations on subfloor moisture, rolling loads, or high-heat areas.
  • Compare delivered samples to the sample you approved. Keep the original sample label and match the batch code when material arrives. A sample is only useful if it matches what actually gets installed.
  • Ask for documentation when someone makes a claim. If a manufacturer says their floor meets a certification or passes a test, ask for the report. If it doesn’t exist, that tells you something.
  • Ask what happens if the product is discontinued during the project. Who covers the variation? How much stock can they guarantee? Is spare material available for future repairs?

If I had followed that list in 2021, most of the $12,000 would still be in the client’s pocket. The materials weren’t the problem. The carelessness was mine. I still make mistakes, but this checklist was born out of lessons I paid for the expensive way.

Five minutes of verification is a lot cheaper than five days of correction. I know because I had to learn it by losing twelve thousand dollars. Ask the discontinued question before you order. You’ll save yourself a much bigger conversation later.